Sebastian Beetschen

Questioner
DISC Type : c

Chief Executive Officer at RealWear

Switzerland

Overview

Sebastian Beetschen is the CEO of RealWear, leveraging a deep background in computer vision from his studies at ETH Zürich and Tsinghua University. He is also an experienced entrepreneur, having previously co-founded and served as CEO for Almer Technologies, another venture in the augmented reality space.

Sebastian has a keen interest in the Asian-Pacific market, recently highlighting the high energy and serious commitment to AR he observed at an event in Tokyo. His posts suggest an appreciation for the vibrant business culture, which even included karaoke with partners.

He successfully secured a CHF 150, 000 convertible loan from Venture Kick to launch his previous startup.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Assisted Reality
As the CEO of RealWear, his professional focus is on advancing assisted reality technology and hardware for frontline workers in various industries.
Customer Success
He recently emphasized a focus on delivering impact, not just hardware, by launching a new Customer Success Team to better support RealWear's user base.
Product Simplicity
Actively discusses the importance of user experience, highlighting recent efforts to significantly increase the simplicity and usability of the RealWear Arc 3 device.

Media Appearances

RealWear Announces Leadership Transition as Sebastian Beetschen Named New CEO. Featured in RealWear Press Release

See Now

Work History

1-2025
Chief Executive Officer at RealWear
3-2021 - 1-2025
Chief Executive Officer at Almer Technologies
1-2020 - 3-2020
Computer Vision Research Engineer at mcs software ag, mcs engineering ag, mcs digital solutions ag
1-2016 - 3-2016
Digitalisation at Swiss National Library

Education

Computer Vision (Information Technology and Data Science) from Tsinghua University
Computer Vision and Geometry Group (Marc Pollefeys) from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 5 Location : Switzerland Job Level : Leadership Designation : Chief Executive Officer at RealWear
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Insights For Selling To Sebastian

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sebastian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sebastian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sebastian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sebastian

Personality Compatibility


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