Michelle Campione (Bayink)

Wildcard
DISC Type : cis

Senior Account Executive at Alera Group, Inc.

Grand Rapids, Michigan, United States

Overview

Michelle is a Senior Account Executive at Alera Group, specializing in strategic employee benefit planning and data-driven health plans. A graduate of Western Michigan University, she is described by colleagues as a high-energy and articulate professional with strong business knowledge, focused on delivering a positive customer experience.

Outside of work, Michelle is a co-founder of Hens Brunch, a community initiative that is becoming a non-profit. Through this platform, she helps support local organizations such as the YMCA, North Kent Connect, and City Impact, demonstrating a strong commitment to her community.

She co-founded the Hens Brunch initiative, which grew from a simple idea into a community-focused non-profit organization.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Employee Benefits Strategy
Focuses on strategic benefit planning and uses data analytics and benchmarking to help clients with renewals and manage change through education.
Community Empowerment
Co-founded Hens Brunch, a non-profit initiative that partners with organizations like the YMCA and North Kent Connect to support the local community.
HR Community Engagement
Actively participates in professional events, such as the SHRM Michigan State Conference and the Upper Peninsula Human Resources Association (UPHRA) Summit.

Media Appearances

Michelle has no verified media appearances

Work History

1-2025
Senior Account Executive at Alera Group, Inc.
5-2021 - 1-2025
Account Executive at Lighthouse Group
8-2019 - 5-2021
Major Market Sales Executive at Paycor
10-2016 - 8-2019
Territory Sales Manager at Verathon Inc., subsidiary of Roper Technologies, Inc.
10-2015 - 10-2016
Account Representative at Medtronic

Education

2002 - 2005
Bachelor's of Business from Western Michigan University
1999 - 2002
Associate's of Liberal Arts from Grand Rapids Community College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Grand Rapids, Michigan, United States Job Level : N/A Designation : Senior Account Executive at Alera Group, Inc.
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michelle

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michelle take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michelle

Personality Compatibility


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