Michelle Coleman

Enigma
DISC Type : dci

Chief Marketing Officer at Crabapple LandscapEXPERTS

Alpharetta, Georgia, United States

Overview

Michelle Coleman is the Chief Marketing Officer at Crabapple LandscapEXPERTS, where she leads brand development, communication, and design. With a background in Journalism and Mass Communications from Iowa State University, she has progressed through several roles within the company, demonstrating a long-term commitment to its growth and success.

Deeply invested in her community, Michelle serves on the Board of Directors for Meals By Grace Charities and the Alpharetta Chamber of Commerce. She is also an active member of the Rotary Club of Alpharetta and The North Fulton Chamber of Commerce, reflecting a strong dedication to local engagement.

She is known to enjoy singing duets at Georgia Senior Living Association conferences.

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Community Leadership
Serves on the boards for Meals By Grace Charities and the Alpharetta Chamber of Commerce, and is an active member of the Rotary Club of Alpharetta.
Brand Storytelling
Her role explicitly involves overseeing communication, design, and storytelling to continuously develop the Crabapple brand.
Team Development
Highlights her team's achievements in social posts and has invested in training programs like the Account Manager Masters Program to help her team succeed.

Media Appearances

Michelle has no verified media appearances

Work History

5-2018
Chief Marketing Officer at Crabapple LandscapEXPERTS
5-2024
Director Of Marketing And Promotions at Crabapple LandscapEXPERTS
10-2013 - 8-2017
Customer Relations Manager at Crabapple LandscapEXPERTS
8-1999 - 10-2008
President at MAC Media Group Inc
4-1990 - 7-1999
Senior Account Manager at Corey Advertising Specialties

Education

1984 - 1988
Journalism and Mass Communications from Iowa State University
2017 - 2019
Certificate from Savannah College of Art and Design

More Information

Social Presence :

Prographics :

Exp : 30 Location : Alpharetta, Georgia, United States Job Level : Leadership Designation : Chief Marketing Officer at Crabapple LandscapEXPERTS
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michelle

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michelle take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michelle

Personality Compatibility


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