Michelle Cordero

Initiator
DISC Type : Di

Senior Social Media and Content Manager at JK Moving Services

Sterling, Virginia, United States

Overview

Michelle Cordero is the Head of Social at JK Moving Services, specializing in organic social media strategies. Her career includes creating content for major brands like Starbucks and General Mills and growing a think tanks Instagram from 1k to over 289k followers. She has a background in journalism from the National Journalism Center.

Outside of work, Michelle lives with her husband, Nick, and their two children. Her hobbies include photography, reading, and crafting. She is also actively involved in her church community and enjoys watching shows and movies to relax and disconnect from her social media-focused career.

Her team at JK Moving Services won the 2024 PRNEWS Digital Award for Best Instagram Platform Presence.

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Organic Content Creation
Her professional focus is on organic social strategies, believing in the power of authentic stories to make a brand's content go viral.
Social Media Growth
She has a proven track record of massive audience growth, notably taking a think tank's Instagram following from 1, 000 to over 289, 000.
Brand Storytelling
She brings stories to life for brands, with past collaborations including Starbucks, General Mills, and Bon Appétit, which began with her own successful food blog.

Media Appearances

Get to know Michelle Cordero, Senior Social Media Manager. Featured in JK Moving Services Blog

See Now

Work History

1-2023
Senior Social Media and Content Manager at JK Moving Services
1-2023
Senior Social Media and Content Manager at JK Land Holdings
1-2023
Senior Social Media and Content Manager at CapRelo
6-2015 - 12-2022
Digital Content Manager at The Heritage Foundation
10-2013 - 7-2015
Broadcast Services Director at The Heritage Foundation

Education

2006 - 2006
Journalism from National Journalism Center
2001 - 2006
BA from Eastern Connecticut State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Sterling, Virginia, United States Job Level : Middle Designation : Senior Social Media and Content Manager at JK Moving Services
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Michelle take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Michelle

Personality Compatibility


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