Michelle Cutter

Enigma
DISC Type : cid

Content & Campaigns Manager at LeShuttle

Folkestone, England, United Kingdom

Overview

Michelle is an experienced Content and Campaigns Manager at LeShuttle, specializing in creating integrated online and offline marketing campaigns. She has a strong background in brand building, audience engagement, and driving sales, previously managing large teams and seven-figure budgets at Saga plc.

She is a people-person who thrives in team environments and is passionate about building strong professional relationships to achieve business goals. Michelle believes collaboration is essential for generating great results and enjoys connecting with others in her field.

Her team at Eurotunnel won the "Best Use of Search - Travel/Leisure (SEO)" at The Global Search Awards 2020.

Personality Overview

Challenger

Hard To Convince

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Integrated Marketing
Her experience spans creating compelling integrated online and offline marketing campaigns to build brands, drive sales, and improve retention.
Team Collaboration
Frequently expresses her passion for teamwork, celebrating team wins and highlighting collaboration as a key to success in her work.
SEO & Content
As a Content Manager, she was part of a team that won a Global Search Award for SEO, demonstrating a focus on search-driven content marketing.

Media Appearances

Michelle has no verified media appearances

Work History

5-2019 - 3-2024
Content & Campaigns Manager at LeShuttle
5-2019 - 5-2023
Campaigns Manager at Eurotunnel
8-2018 - 5-2019
Business Development Manager at Progress Creative Agency
2-2008 - 1-2018
Senior Marketing Manager at Saga plc.
8-2005 - 2-2008
Product and Marketing Manager at Saga plc.

Education

Michelle has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Folkestone, England, United Kingdom Job Level : N/A Designation : Content & Campaigns Manager at LeShuttle
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michelle

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michelle take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michelle

Personality Compatibility


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