Michelle De Souza F. IDM. CIPP/E

Energizer
DISC Type : I

Director of Data at PRS for Music

London, England, United Kingdom

Overview

Michelle de Souza is the Director of Data at PRS for Music, leveraging a background in business from Imperial College London to drive data-centric transformation. With extensive experience as a Chief Data Officer, she excels at implementing innovative data strategies. People who have worked with her describe her as an inspirational and supportive leader.

Michelle demonstrates a strong commitment to ethical marketing and consumer protection. This is highlighted by her long-standing involvement with the Data Marketing Association and her current position as the Chair of the Telephone Preference Service (TPS), where she has served on the board for many years.

For five consecutive years, she was named one of the Data IQ 100 most influential people in data-driven business.

Personality Overview

Relationship Oriented

Enthusiastic

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Ethical Data Use
As the current Chair of the Telephone Preference Service (TPS), she is at the forefront of ensuring ethical marketing practices and protecting consumer data rights.
Data Strategy
Her career, including roles as Director of Data and Chief Data Officer, has focused on defining and implementing data strategies that drive growth and create competitive advantages.
Data-Driven Innovation
She serves as a catalyst for innovation, aiming to foster a data-driven mindset and leverage data assets to spur transformative change within her organization.

Media Appearances

Michelle has no verified media appearances

Work History

7-2022 - 12-2023
Director of Data at PRS for Music
4-2004 - 6-2022
Chief Data Officer ( Group Data Protection Officer since 2016) at Age UK
12-1999 - 4-2004
CRM and Insight Director at Maritz Performance Improvement
7-1994 - 12-1999
Data Manager at Arcadia Group Ltd
12-1988 - 5-1994
Data Analyst at Argos

Education

Business from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 39 Location : London, England, United Kingdom Job Level : N/A Designation : Director of Data at PRS for Music
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Michelle

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Michelle take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michelle

Personality Compatibility


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