Michelle Friedman Winski

Observer
DISC Type : ic

Director, US Brand Marketing - Mustela at Laboratoires Expanscience USA

New York, New York, United States

Overview

Michelle has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

7-2025
Director, US Brand Marketing - Mustela at Laboratoires Expanscience USA
5-2021 - 7-2025
Director, Global Marketing - NARS at Shiseido
2-2019 - 5-2021
Senior Manager, Global Marketing - BUXOM at Shiseido
10-2016 - 1-2019
Brand Manager - BUXOM at Shiseido
10-2010 - 3-2012
Product Development Manager at Walmart

Education

1-2021 - 3-2021
Digital Marketing from General Assembly
2001 - 2005
Bachelor of Business Administration (BBA) from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, US Brand Marketing - Mustela at Laboratoires Expanscience USA
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michelle

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Michelle take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michelle

Personality Compatibility


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