Michelle Hatch in

Michelle Hatch

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Communications and Marketing Strategist/Realtor at Beacham & Company, REALTORS®
📍 Atlanta, Georgia, United States

Michelle Hatch is a Fractional Chief Marketing Officer and the Founder of Hatch Marketing, where she helps small business owners develop strategic marketing systems. Her 20-year career spans non-profits, real estate, and healthcare. Colleagues describe her as sincere, creative, organized, and meticulous.

Based on her professional affiliations, she shows an interest in marketing associations and wildlife conservation. Her recommendations highlight a hands-on approach, with one local business owner noting her keen sense for marketing strategy even in casual interactions.

Unique fact: While working in real estate, she grew targeted email marketing subscription lists by 73% year-over-year.

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Experience
17 Years
Current Role
Communications and Marketing Strategist/Realtor
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michelle cares about

Brand Strategy
Believes that marketing often fails due to a lack of brand strategy and emphasizes creating a distinct brand personality to build trust.
Fractional CMO Value
Advocates for small businesses to hire fractional marketing leaders for strategy and accountability, rather than just executing more marketing tasks.
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Career

Work history

9-2014 - 9-2022
Communications and Marketing Strategist/Realtor
Beacham & Company, REALTORS®
10-2013
Founder, Fractional Chief Marketing Officer
Hatch Marketing
5-2007 - 10-2013
Director, Communications and Marketing
American College of Rheumatology
4-2005 - 5-2007
Association Manager
Professional Photographers of America
In the press

Media appearances

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Education
5-2002
Bachelor of Science - BS
DePaul University
Bachelor of Science - BS
DePaul University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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