Michelle Hatch

Visionary
DISC Type : Ds

Communications and Marketing Strategist/Realtor at Beacham & Company, REALTORS®

Atlanta, Georgia, United States

Overview

Michelle Hatch is a Fractional Chief Marketing Officer and the Founder of Hatch Marketing, where she helps small business owners develop strategic marketing systems. Her 20-year career spans non-profits, real estate, and healthcare. Colleagues describe her as sincere, creative, organized, and meticulous.

Based on her professional affiliations, she shows an interest in marketing associations and wildlife conservation. Her recommendations highlight a hands-on approach, with one local business owner noting her keen sense for marketing strategy even in casual interactions.

Unique fact: While working in real estate, she grew targeted email marketing subscription lists by 73% year-over-year.

Personality Overview

Goal-Oriented

Big Vision Person

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Brand Strategy
Believes that marketing often fails due to a lack of brand strategy and emphasizes creating a distinct brand personality to build trust.
Fractional CMO Value
Advocates for small businesses to hire fractional marketing leaders for strategy and accountability, rather than just executing more marketing tasks.
Small Business Marketing
Focuses on creating long-term, systemized marketing strategies for small businesses to attract the right customers and increase profitability.

Media Appearances

Michelle has no verified media appearances

Work History

9-2014 - 9-2022
Communications and Marketing Strategist/Realtor at Beacham & Company, REALTORS®
10-2013
Founder, Fractional Chief Marketing Officer at Hatch Marketing
5-2007 - 10-2013
Director, Communications and Marketing at American College of Rheumatology
4-2005 - 5-2007
Association Manager at Professional Photographers of America

Education

5-2002
Bachelor of Science - BS from DePaul University
Bachelor of Science - BS from DePaul University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Communications and Marketing Strategist/Realtor at Beacham & Company, REALTORS®
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michelle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michelle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michelle

Personality Compatibility


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