Michelle I.

Questioner
DISC Type : c

Head of Marketing & Public Relations at OPASCA GmbH

Mannheim, Baden-Württemberg, Germany

Overview

Michelle I. is the Head of Marketing & Public Relations at OPASCA GmbH, where she leads the development and execution of integrated marketing strategies. A graduate of FOM University with a Master of Science, she is praised for her strategic thinking and structured leadership, focusing on data-driven reporting to support business goals.

Passionate about the digital and marketing scene, Michelle actively stays current on the latest industry developments. She enjoys attending major events like the OMR festival, where she engages with peers to network and exchange ideas about emerging trends.

She represented her company at OMR, the largest knowledge and inspiration platform for the digital and marketing industry in Europe.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Integrated Marketing
Her role centers on the strategic planning and implementation of integrated marketing campaigns to drive growth and support company objectives.
Team Leadership
Focuses on leading, coaching, and developing her marketing team. A recommendation highlights her clear vision and structured approach to management.
Data-Driven Decisions
Emphasizes establishing data-based reporting and performance metrics to guide strategic planning and effective decision-making.

Media Appearances

Michelle has no verified media appearances

Work History

2-2022
Head of Marketing & Public Relations at OPASCA GmbH
8-2021 - 1-2022
Team Lead Marketing & Public Relations at OPASCA GmbH
7-2019 - 7-2021
Marketing Manager at Seyffer GmbH
2-2018 - 6-2019
Marketing Manager at Karlsruher Institut für Coaching
11-2012 - 1-2015
Kauffrau für Dialogmarketing at Deutsche Telekom

Education

9-2018 - 7-2021
Master of Science from FOM University of Applied Sciences for Economics and Management
4-2015 - 4-2018
Bachelor of Arts from University of Applied Management Studies

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mannheim, Baden-Württemberg, Germany Job Level : N/A Designation : Head of Marketing & Public Relations at OPASCA GmbH
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michelle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michelle

Personality Compatibility


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