Michelle Lerner

Enthusiast
DISC Type : i

President at Lerner Communications

Washington, District of Columbia, United States

Overview

Michelle Lerner is the President of Lerner Communications, specializing in strategic communications for the K-12 education sector. Her expertise is built on senior roles at DC Public Schools and The Thomas B. Fordham Institute. She holds a Masters in Public Policy from George Mason University.

Outside of her professional work, Michelle is an engaged parent in her childs second-grade classroom. She actively supports education-focused media publications through donations and subscriptions and is passionate about creating meaningful, local educational experiences for students.

She signed up to be a class parent specifically to organize more relevant and connected field trips for students within Washington, D. C.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

K-12 Communications
Her entire career, from DC Public Schools to founding Lerner Communications, is centered on communications strategy, media relations, and crisis support for the K-12 education sector.
Education Media
She actively subscribes to and donates to trade publications like The 74 Media, Chalkbeat, and The Hechinger Report, encouraging others to support them.
Effective Reading Instruction
She shares content related to the "science of reading, " indicating a specific interest in proven, effective instructional methods for students.

Media Appearances

Michelle has no verified media appearances

Work History

9-2018
President at Lerner Communications
7-2017 - 9-2018
Deputy Chief of Communications at District of Columbia Public Schools (DCPS)
7-2015 - 7-2017
Press Secretary at District of Columbia Public Schools (DCPS)
1-2013 - 7-2015
Communications Director at The Thomas B. Fordham Institute
2-2011 - 12-2012
Communications Manager at American Federation for Children

Education

2011 - 2015
Masters in Public Policy from George Mason University
2007 - 2009
B.S. from Boston University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington, District of Columbia, United States Job Level : N/A Designation : President at Lerner Communications
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michelle

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Michelle take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michelle

Personality Compatibility


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