Michelle Masek

Galvanizer
DISC Type : Id

Founder & CEO at Honeyjar

San Francisco Bay Area, United States

Overview

Michelle Masek is the Founder and CEO of Honeyjar, an AI co-pilot for public relations. With a background in building brands for AI, climate, and biotech companies like Apeel and Obvious Ventures, she specializes in guiding innovation from the lab to the marketplace. People who have worked with her often describe her as strategic, ambitious, and creative.

Michelle is passionate about supporting companies that positively impact people and planetary health. Her career has been dedicated to accelerating businesses that are creating a better future, reflecting a deep commitment to purpose-driven work that can be felt and measured. She studied Journalism & Public Relations at Arizona State University.

Unique fact: Michelle recently founded Honeyjar, the product she spent her entire career wishing existed, and secured a $2M pre-seed round to build it.

Personality Overview

Persuader

Pragmatic

Socially Adept

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI in PR
As the founder of Honeyjar, she is building an "AI co-pilot" to automate repetitive tasks for communications professionals, allowing them to focus on high-level strategy.
Impactful Brand Building
Her career focus is on helping founders and CEOs build brand value and accelerate business for companies focused on positive world impact.
Climate & Food Tech
As former Head of Marketing at Apeel, she has deep experience building the brand for technologies that fight food waste and improve sustainability in the food supply chain.

Media Appearances

Michelle has no verified media appearances

Work History

5-2025
Founder & CEO at Honeyjar
11-2023 - 4-2025
SVP Marketing & Communications at Obvious Ventures
10-2019 - 4-2025
Founder/Principal at Good Nature Ventures
1-2022 - 12-2023
VP of Marketing at Brightseed
11-2016 - 10-2019
Head of Marketing & Communications at Apeel

Education

2005 - 2009
Journalism & Public Relations from Walter Cronkite School of Journalism and Mass Communication at Arizona State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder & CEO at Honeyjar
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Appeal to their sense of self-worth and how they will impact their organization
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Michelle take some risk or not?

  • They can take risks if necessary.

You And Michelle

Personality Compatibility


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