Michelle Masek in

Michelle Masek

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Founder & CEO at Honeyjar
📍 San Francisco Bay Area, United States

Michelle Masek is the Founder and CEO of Honeyjar, an AI co-pilot for public relations. With a background in building brands for AI, climate, and biotech companies like Apeel and Obvious Ventures, she specializes in guiding innovation from the lab to the marketplace. People who have worked with her often describe her as strategic, ambitious, and creative.

Michelle is passionate about supporting companies that positively impact people and planetary health. Her career has been dedicated to accelerating businesses that are creating a better future, reflecting a deep commitment to purpose-driven work that can be felt and measured. She studied Journalism & Public Relations at Arizona State University.

Unique fact: Michelle recently founded Honeyjar, the product she spent her entire career wishing existed, and secured a $2M pre-seed round to build it.

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Experience
9 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michelle cares about

AI in PR
As the founder of Honeyjar, she is building an "AI co-pilot" to automate repetitive tasks for communications professionals, allowing them to focus on high-level strategy.
Impactful Brand Building
Her career focus is on helping founders and CEOs build brand value and accelerate business for companies focused on positive world impact.
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Career

Work history

5-2025
Founder & CEO
Honeyjar
11-2023 - 4-2025
SVP Marketing & Communications
Obvious Ventures
10-2019 - 4-2025
Founder/Principal
Good Nature Ventures
1-2022 - 12-2023
VP of Marketing
Brightseed
11-2016 - 10-2019
Head of Marketing & Communications
Apeel
In the press

Media appearances

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Education
2005 - 2009
Journalism & Public Relations
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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