Michelle O'Brien

Observer
DISC Type : ci

Chief Financial Officer at Pedders Suspension & Brakes

Greater Melbourne Area, Australia

Overview

Michelle OBrien is the Chief Financial Officer at Pedders Suspension & Brakes, bringing extensive senior financial leadership experience from her previous roles at Coles Group. She holds an MBA from AGSM @ UNSW Business School and has completed the Company Directors Course at the Australian Institute of Company Directors.

Upon starting her role, she was immediately impressed by the strength of the Pedders brand and the deep commitment demonstrated by the team.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Financial Leadership
Her career progression to CFO, including multiple Head of Finance roles at Coles Group, demonstrates her extensive experience in senior financial management.
Retail Finance
She has a deep background in the retail sector from her long tenure in various high-level finance positions at Coles Group.
Brand Strength
In a post announcing her new role, she specifically highlighted being "incredibly impressed by the strength of the brand" at Pedders.

Media Appearances

Michelle has no verified media appearances

Work History

2-2026
Chief Financial Officer at Pedders Suspension & Brakes
3-2024 - 2-2026
Head of Commercial Finance - Fresh & Packaged business units Coles Supermarkets at Coles Group
7-2023
Head of Finance Fresh Business Units at Coles Group
3-2017 - 9-2023
Head of Finance- Operations at Coles
2-2015
Head of Finance at Wesfarmers Finance

Education

Company Directors Course from Australian Institute Company Directors
Master of Business Administration (MBA) from AGSM @ UNSW Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Melbourne Area, Australia Job Level : Leadership Designation : Chief Financial Officer at Pedders Suspension & Brakes
URL has been copied!

Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michelle

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Michelle take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Michelle

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.