Michelle Peters

Commander
DISC Type : D

Owner, The Business Instructor at The Business Instructor

London, England, United Kingdom

Overview

Michelle Peters is the owner of The Business Instructor, where she helps small law firms increase profitability and attract ideal clients. A best-selling author and former solicitor at a top-tier Magic Circle firm, Clifford Chance, she has transformed over 537 law firms with her specialized coaching and Profitable Practice programme.

Outside of her professional life, Michelle is an avid ski and wine enthusiast. She values work-life balance and makes time to step away from work to enjoy personal moments, such as having dinner with her husband.

Unique fact: Michelle hosts the Breaking The Million Pound Myth podcast, challenging traditional law firm growth models.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Law Firm Growth
Her entire business is dedicated to helping small law firms and sole practitioners grow profits without increasing their work hours.
Client Acquisition
She authored the best-selling book 'The Client Magnet Formula For Lawyers' and focuses on helping firms attract and convert their ideal clients.
Business Profitability
She frequently discusses how law firm owners can escape the 'time-for-money' model to build more profitable, sustainable practices.

Media Appearances

I'm not just a business coach; I'm a former lawyer – Video interview with Michelle Peters. Featured in Facebook (The Business Instructor page)

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Michelle Peters, The Business Instructor - YouTube Channel. Featured in YouTube

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Work History

7-2010
Owner, The Business Instructor at The Business Instructor
2-2010 - 12-2015
Ombudsman (fee-paid, part time role) at Financial Ombudsman Service
4-2008 - 9-2014
Legally Qualified Adjudicator/Tribunal Chair - Code Compliance Panel (part-time) at PhonepayPlus
1-2009 - 11-2012
Commissioner (part-time role) at Direct Marketing Commission
5-2006 - 3-2012
Owner at Franchise Management Services LLP (UK)

Education

1995 - 1997
Law from Trained (and then practised for 7 years) as a Solicitor at Clifford Chance LLP
1993 - 1995
CPE from College of Law, Guildford

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : N/A Designation : Owner, The Business Instructor at The Business Instructor
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michelle

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michelle take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michelle

Personality Compatibility


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