Michelle Peters in

Michelle Peters

Commander · DISC type D
Owner, The Business Instructor at The Business Instructor
📍 London, England, United Kingdom

Michelle Peters is the owner of The Business Instructor, where she helps small law firms increase profitability and attract ideal clients. A best-selling author and former solicitor at a top-tier Magic Circle firm, Clifford Chance, she has transformed over 537 law firms with her specialized coaching and Profitable Practice programme.

Outside of her professional life, Michelle is an avid ski and wine enthusiast. She values work-life balance and makes time to step away from work to enjoy personal moments, such as having dinner with her husband.

Unique fact: Michelle hosts the Breaking The Million Pound Myth podcast, challenging traditional law firm growth models.

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Experience
19 Years
Current Role
Owner, The Business Instructor
Location
London, England, United Kingdom
Personality Overview

How Michelle shows up

Very Quick
Impact-Driven
Strong-Willed

They are not always relationship oriented. More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Priorities

Topics Michelle cares about

Law Firm Growth
Her entire business is dedicated to helping small law firms and sole practitioners grow profits without increasing their work hours.
Client Acquisition
She authored the best-selling book 'The Client Magnet Formula For Lawyers' and focuses on helping firms attract and convert their ideal clients.
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Career

Work history

7-2010
Owner, The Business Instructor
The Business Instructor
2-2010 - 12-2015
Ombudsman (fee-paid, part time role)
Financial Ombudsman Service
4-2008 - 9-2014
Legally Qualified Adjudicator/Tribunal Chair - Code Compliance Panel (part-time)
PhonepayPlus
1-2009 - 11-2012
Commissioner (part-time role)
Direct Marketing Commission
5-2006 - 3-2012
Owner
Franchise Management Services LLP (UK)
In the press

Media appearances

I'm not just a business coach; I'm a former lawyer – Video interview with Michelle Peters. Featured in Facebook (The Business Instructor page)
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Michelle Peters, The Business Instructor - YouTube Channel. Featured in YouTube
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Education
1995 - 1997
Law
Trained (and then practised for 7 years) as a Solicitor at Clifford Chance LLP
1993 - 1995
CPE
College of Law, Guildford
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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