Michelle Sequeira

Critic
DISC Type : C

Operations Manager at Massive Rocket | Digital Growth Agency

Namur Metropolitan Area, Belgium

Overview

Michelle Sequeira is an Operations Manager at Massive Rocket, specializing in CRM automation and data analytics. With a Masters degree from KU Leuven and certifications in Braze, she helps companies leverage data to build better customer experiences and generate predictable growth through technology.

Outside of her tech career, Michelle is deeply committed to community service. In 2016, she founded Unless ASBL, a non-profit that provides food, clothing, and essential services to homeless individuals in Brussels. She also runs a home-based cookie business, Cookies Belgium, with her mother.

Unique fact: Michelle is the 2021 winner of the Amnesty International Youth Prize for Human Rights for her impactful work and dedication to supporting vulnerable populations.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Human Rights
Her work founding a non-profit to aid the homeless led her to win the Amnesty International Youth Prize for Human Rights in 2021.
Community Service
Founded and actively runs the non-profit Unless ASBL, which provides food, clothing, and support to homeless people in Brussels.
CRM Automation
As Operations Manager at a digital growth agency and being a Braze Certified Administrator, this is central to her professional expertise.

Media Appearances

Michelle has no verified media appearances

Work History

2-2020
Operations Manager at Massive Rocket | Digital Growth Agency
4-2019
Partner at Cookies Belgium
6-2016 - 6-2022
Founder and President at Unless ASBL
1-2019 - 4-2020
Project Manager at Lineas
1-2018 - 12-2018
Application Manager at Lineas

Education

2010 - 2011
Masters from KU Leuven
2007 - 2010
Bachelors from Facultés Universitaires Notre-Dame de la Paix

More Information

Social Presence :

Prographics :

Exp : 14 Location : Namur Metropolitan Area, Belgium Job Level : Middle Designation : Operations Manager at Massive Rocket | Digital Growth Agency
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Michelle

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michelle take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michelle

Personality Compatibility


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