Michelle Sleight

Enigma
DISC Type : dci

Director, Brand Marketing and Strategy at Alzheimer's Association®

Chicago, Illinois, United States

Overview

Michelle has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

1-2024
Director, Brand Marketing and Strategy at Alzheimer's Association®
1-2021 - 1-2024
Director, Marketing at Alzheimer's Association®
1-2016 - 1-2021
Senior Associate Director, Marketing at Alzheimer's Association®
4-2011 - 1-2016
Associate Director, Strategic Communications at Alzheimer's Association®
10-2007 - 4-2011
Marketing Specialist at De La Salle Institute - Chicago, IL

Education

Master of Arts - MA from Governors State University
Bachelor of Science - BS from Eastern Illinois University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director, Brand Marketing and Strategy at Alzheimer's Association®
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michelle

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michelle take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michelle

Personality Compatibility


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