Michiel Denis

Sharpshooter
DISC Type : DC

Marketing Lead at Aikido Security

Ghent, Flemish Region, Belgium

Overview

Michiel Denis is the Marketing Lead at Aikido Security and an active GTM advisor and angel investor. He has a notable history of driving significant growth, having helped scale Showpad from \$6. 5M to over \$85M ARR. Colleagues describe him as intelligent, hard-working, passionate, and detail-oriented.

As an angel investor, Michiel supports early-stage tech companies, including Jurimesh, Markmi, and Dalton, reflecting his commitment to fostering innovation within the startup ecosystem. He holds a Masters Degree from KU Leuven.

Unique fact: Michiel likens his professional approach to that of an astronaut, lunging into the unknown to accomplish great things even without certainty of the outcome.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

ROI Driven

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Startup Growth
His career is defined by roles as Head of Growth at Henchman and Sr. Manager of Growth at Showpad, where he was instrumental in its massive revenue expansion.
Angel Investing
He actively invests in and advises early-stage tech startups, with Jurimesh (legal tech), Markmi (AI), and Dalton (sales tech) in his portfolio.
Developer-First Security
His current role at Aikido Security is focused on marketing "no-BS security to devs, " emphasizing a straightforward, developer-centric approach to cybersecurity.

Media Appearances

Michiel has no verified media appearances

Work History

9-2024
Marketing Lead at Aikido Security
1-2023 - 9-2024
Head of Growth at Henchman
4-2021 - 12-2022
Sr. Manager, Growth at Showpad
1-2019 - 4-2021
Chief of Staff to the Co-founder & President at Showpad
5-2016 - 1-2019
Global Product Marketing Manager at Showpad

Education

2013 - 2014
Master’s Degree from KU Leuven
2014 - 2015
Postgraduate BA from HOGENT

More Information

Social Presence :

Prographics :

Exp : 10 Location : Ghent, Flemish Region, Belgium Job Level : N/A Designation : Marketing Lead at Aikido Security

Interested in

Health & Outdoor

Astronomy

Lifestyle

Blogging

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Insights For Selling To Michiel

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michiel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michiel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michiel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michiel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michiel

Personality Compatibility


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