Laura James

Pioneer
DISC Type : DIS

Creative Director of Recruitment & Marketing at University of Utah

North Salt Lake, Utah, United States

Overview

Laura James is the Creative Director of Recruitment & Marketing for Utah Womens Basketball, where she excels in social media, content creation, and branding. Her colleagues describe her as exceptionally creative, communicative, and dependable. She earned a Bachelor of Science in Communication from Brigham Young University - Idaho.

Outside of her primary role, Laura is a small business owner, running "Little Bloom Vintage, " an online shop for vintage baby clothing, books, and collectibles. She is an avid traveler and passionate about learning new skills, such as creating cinemagraphs for her new media projects.

Before starting her university degree, Laura took three years off to travel and work, and then moved across the world for her education.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Recruitment Marketing
Her role is centered around creating engaging content to support the coaching staff in attracting new talent to the Utah Women's Basketball program.
Audience Engagement
She successfully grew the team's Instagram account from 15, 000 followers by implementing a deliberate and authentic content strategy.
Creative Branding
She develops the visual identity for the team across social and print media. Colleagues praise her designs as "creative, fun, and eye-catching. "

Media Appearances

Laura has no verified media appearances

Work History

7-2023
Creative Director of Recruitment & Marketing at University of Utah
6-2021
Small Business Owner at Little Bloom Vintage
1-2023 - 6-2023
Content Creation Specialist at The OCD & Anxiety Treatment Center
9-2022 - 2-2023
Social Media Specialist at The OCD & Anxiety Treatment Center
1-2022 - 6-2022
Social Media Specialist at Incline Marketing LLC

Education

8-2018 - 4-2022
Bachelor of Science in Communication from Brigham Young University - Idaho
2010 - 2015
High School Diploma from Westlake Girls High School

More Information

Social Presence :

Prographics :

Exp : 3 Location : North Salt Lake, Utah, United States Job Level : Mid-senior Designation : Creative Director of Recruitment & Marketing at University of Utah
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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