Mickey B.

Captain
DISC Type : DS

Strategy Officer - GTM & Business Value Leader - RevOps, Sales, Corporate & Business Strategy at Amazon Web Services (AWS)

San Francisco, California, United States

Overview

Mickey is a global go-to-market and sales strategy executive at Amazon Web Services (AWS), specializing in open-source software, cloud, and hybrid platforms. Described as a stellar leader and strategic thinker, he has a Bachelor of Engineering from Manchester Met University and a background creating revenue streams exceeding $100M.

He is a prolific writer, authoring articles and newsletters on topics ranging from business value chains to the strategic implementation of AI and ML. His writing focuses on providing usable insights and helping others understand complex business concepts, positioning himself as a thought leader in his field.

Unique fact: Mickey is an authority on assessing and mitigating the long-term business risks associated with using open-source software.

Personality Overview

Planner & Achiever

Long-Term Thinker

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Go-to-Market Strategy
His entire career and current role at AWS focuses on designing, building, and executing GTM strategies to drive exponential growth for customers.
Open-Source Risk
He is an expert advisor to C-level executives on understanding and mitigating long-term business risks associated with using open-source technologies.
Business Outcomes
A recurring theme in his thought leadership is the importance of technology initiatives, like AI/ML, being driven by business outcomes rather than the technology itself.

Media Appearances

Mickey has no verified media appearances

Work History

5-2022
Strategy Officer - GTM & Business Value Leader - RevOps, Sales, Corporate & Business Strategy at Amazon Web Services (AWS)
5-2022
AI GTM & Strategy Leader @ AWS | Revenue Growth, Business Value & Transformation at Amazon Web Services (AWS)
6-2018 - 5-2022
Global Sales & Strategy Leader, Managed Cloud, Hosting, ISV & Hybrid Platforms at Oracle
6-2018 - 5-2022
Global Sales Leader, Managed Private Cloud, Hosting, ISV & Hybrid Platforms at Oracle
5-2012 - 5-2018
Global Channel Sales & GTM Strategy Leader Oracle Linux & Virtualization at Oracle

Education

Specialization In Strategy from Harvard Business School
Disruptive Strategy from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 26 Location : San Francisco, California, United States Job Level : Senior Designation : Strategy Officer - GTM & Business Value Leader - RevOps, Sales, Corporate & Business Strategy at Amazon Web Services (AWS)
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Insights For Selling To Mickey

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mickey is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mickey

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mickey move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mickey take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mickey

Personality Compatibility


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