Mie Boyd Rudbeck
Observer · DISC type icMie Boyd Rudbeck is a brand strategy leader with over 15 years of experience turning brands into business growth levers. Now at Novonesis, she has deep expertise in corporate identity and positioning, having worked with major brands like Danske Bank, Ørsted, and Pandora. She holds a Masters from Copenhagen Business School.
Her Masters thesis explored the cyclical process between brand identity and brand equity to set communication objectives.
Read the full overview →How Mie shows up
They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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