Sigurd Elvig

Observer
DISC Type : ci

Global category lead - Packaging at Novonesis

Denmark

Overview

Sigurd is a Global Category Lead for Packaging at Novonesis, with deep expertise in OPEX and CAPEX procurement from his time at companies like Ørsted and Royal Unibrew. He holds an M. S. in Supply Chain Management from Copenhagen Business School and is skilled in strategic sourcing and negotiation.


He once shared a story about a junior employee who refused a simple spreadsheet task, which shaped his perspective on meaningful work in procurement.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Sustainable Packaging
He is leading an initiative at Novonesis to make the company's packaging reusable, recyclable, and composed of recycled materials within the next five years.
Supply Chain Innovation
Demonstrates a hands-on approach to innovation by leading a value-chain workshop focused on redesigning and creating a reusable cold chain box.
Procurement Technology
He has shown a direct interest in the application of modern ERP systems, highlighting the importance of tools like SAP HANA in the procurement field.

Media Appearances

Sigurd has no verified media appearances

Work History

3-2025
Global category lead - Packaging at Novonesis
3-2022
Global Category Manager - Packaging at Novozymes
9-2018 - 2-2022
Global Category manager- Secondary packaging at Royal Unibrew
1-2018 - 9-2018
Sourcing Manager at Ørsted
9-2016 - 9-2018
Category manager at DONG Energy

Education

2009 - 2011
Master of Science in Economics and Business Administration from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Denmark Job Level : N/A Designation : Global category lead - Packaging at Novonesis
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Insights For Selling To Sigurd

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sigurd is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sigurd

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sigurd move?

  • They like to analyze well and then make their decisions.
  • Can Sigurd take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sigurd

Personality Compatibility


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