Miguel Guizado

Questioner
DISC Type : c

CEO at GRUPO RICA Coca-Cola

Pachuca de Soto, Hidalgo, Mexico

Overview

Miguel is the CEO of GRUPO RICA - COCA-COLA, leveraging extensive knowledge of the Coca-Cola system to drive long-term business planning and commercial alliances. He is a results-oriented leader with Executive MBA degrees from both Cornell University and the Smith School of Business at Queens University.

He demonstrates a strong commitment to social and environmental causes, actively organizing and participating in large-scale reforestation events and community support initiatives. Miguel frequently engages with employees and customers to foster strong local relationships and improve execution.

Under his leadership, his company was recognized in 2025 for having the best social and environmental impact in Hidalgo.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Environmental Responsibility
He personally leads and organizes annual reforestation jornadas in Hidalgo and Morelos, aiming to restore local ecosystems and fulfill water replenishment commitments.
Community Support
Actively mobilizes his company to provide solidarity and support for communities affected by natural disasters like torrential rains in central Mexico.
Social Impact
His company was recognized by COPARMEX Hidalgo as the enterprise with the best social and environmental impact for 2025.

Media Appearances

Miguel has no verified media appearances

Work History

4-2010
CEO at GRUPO RICA Coca-Cola
8-2008 - 4-2010
Marketing and stills Director at GRUPO RICA Coca-Cola
7-2007 - 8-2008
Non Carbonated Beverages Director at GRUPO RICA Coca-Cola
5-2006 - 7-2007
Marketing Director at GRUPO RICA Coca-Cola
9-2002 - 5-2006
Marketing Assistant at GRUPO RICA Coca-Cola

Education

7-2020 - 5-2022
Executive MBA from Cornell University
2020 - 2022
Executive MBA from Smith School of Business at Queen's University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Pachuca de Soto, Hidalgo, Mexico Job Level : Leadership Designation : CEO at GRUPO RICA Coca-Cola
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Miguel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Miguel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Miguel

Personality Compatibility


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