Miguel Guizado in

Miguel Guizado

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CEO at GRUPO RICA Coca-Cola
📍 Pachuca de Soto, Hidalgo, Mexico

Miguel is the CEO of GRUPO RICA - COCA-COLA, leveraging extensive knowledge of the Coca-Cola system to drive long-term business planning and commercial alliances. He is a results-oriented leader with Executive MBA degrees from both Cornell University and the Smith School of Business at Queens University.

He demonstrates a strong commitment to social and environmental causes, actively organizing and participating in large-scale reforestation events and community support initiatives. Miguel frequently engages with employees and customers to foster strong local relationships and improve execution.

Under his leadership, his company was recognized in 2025 for having the best social and environmental impact in Hidalgo.

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Experience
33 Years
Current Role
CEO
Job Level
Leadership
Location
Pachuca de Soto, Hidalgo, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Miguel cares about

Environmental Responsibility
He personally leads and organizes annual reforestation jornadas in Hidalgo and Morelos, aiming to restore local ecosystems and fulfill water replenishment commitments.
Community Support
Actively mobilizes his company to provide solidarity and support for communities affected by natural disasters like torrential rains in central Mexico.
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Career

Work history

4-2010
CEO
GRUPO RICA Coca-Cola
8-2008 - 4-2010
Marketing and stills Director
GRUPO RICA Coca-Cola
7-2007 - 8-2008
Non Carbonated Beverages Director
GRUPO RICA Coca-Cola
5-2006 - 7-2007
Marketing Director
GRUPO RICA Coca-Cola
9-2002 - 5-2006
Marketing Assistant
GRUPO RICA Coca-Cola
In the press

Media appearances

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Education
7-2020 - 5-2022
Executive MBA
Cornell University
2020 - 2022
Executive MBA
Smith School of Business at Queen's University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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