Miguel Machado

Judge
DISC Type : Dc

CEO at KEENFOLKS

New York City Metropolitan Area, United States

Overview

Miguel Machado is the Co-Founder and CEO of KEENFOLKS, a global AI-native agency, and Og. ai. He focuses on implementing agentic AI solutions for Fortune 500 companies like Coca-Cola and Nestlé. A graduate of MITs CTO Program, colleagues describe him as an intelligent, well-prepared, and forward-thinking leader.

Interesting fact: The idea for his global agency, KEENFOLKS, originated from a simple conversation over a bowl of ramen in New York.

Personality Overview

Objective Thinker

Quality Focused

Features Driven

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Agentic AI Solutions
His company's core mission is to empower large enterprises with multi-modal agentic AI solutions that drive significant business transformation and efficiency.
AI-Native Marketing
He is building what he calls the first global AI-native marketing network, moving beyond traditional campaigns to create systems that continuously learn and adapt.
Future of Agencies
Through his "AI Marketing Transformation Podcast, " he actively discusses with other industry CEOs how the traditional agency model is being redefined by artificial intelligence.

Media Appearances

Keenfolks' CEO on AI's transformative potential. Featured in Tech Times

See Now

Work History

4-2018
CEO at KEENFOLKS
1-2022
CEO & Founder Og.ai at Og.ai
4-2015 - 3-2018
Managing Director-Coonic Digital at Coonic
1-2013 - 3-2015
Director of Product Marketing at beQbe
4-2010 - 4-2012
Business Unit Director at Eurofrozen

Education

2026 - 2027
CHIEF TECHNOLOGY OFFICER PROGRAM from MIT Professional Education
2025 - 2026
Postgraduate Degree from MIT Professional Education

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : CEO at KEENFOLKS
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Miguel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Miguel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Miguel

Personality Compatibility


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