Miguel Passanha

Sharpshooter
DISC Type : CD

Founder & CEO at MPC DesignWorks

Lisbon, Lisbon, Portugal

Overview

Miguel Passanha is the Founder and CEO of MPC DesignWorks, a firm specializing in advanced composite design for the high-performance automotive industry. An engineer by training with degrees from Instituto Superior Técnico and Nova SBE, he has a deep background in composite materials. He recently led his company through a majority stake acquisition by Novation Tech.

Miguel is driven by a passion for leveraging technology and innovation to solve complex engineering challenges in mobility. His focus on R&D is a core pillar of his companys strategy, viewing it as essential for maintaining a competitive edge and delivering value through lightweighting solutions and industrial property generation.

He has been a speaker at industry events, discussing the benefits of digitalization in transforming an idea into a final product.

Personality Overview

ROI Driven

Rigorous & Demanding

Thorough Evaluator

They take a lot of pride in personal achievements.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Advanced Composites
His entire career, from Embraer to founding MPC DesignWorks, is centered on composite materials for high-performance vehicles and aerospace.
Business Scaling
Successfully founded MPC DesignWorks in 2017 and grew it to a point of a majority stake acquisition by industry leader Novation Tech.
R&D Investment
Views investment in R&D as a fundamental pillar to generate industrial property and maintain a competitive advantage in the global market.

Media Appearances

The Italian Novation Tech acquires a majority stake in MPC DesignWorks. Featured in Composites Portal

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Work History

5-2017
Founder & CEO at MPC DesignWorks
2-2016 - 5-2017
Product Development Engineer at Embraer Portugal Estruturas em Compósitos S.A.
2-2015 - 1-2016
Composite Design Engineer at URT Group Limited (Composites)
10-2012 - 1-2015
Composite Materials Engineer at CONNOVA Group - new ways in composites

Education

3-2023 - 9-2023
Postgraduate Degree from Nova School of Business and Economics
2005 - 2012
Master's degree from Instituto Superior Técnico

More Information

Social Presence :

Prographics :

Exp : 12 Location : Lisbon, Lisbon, Portugal Job Level : Leadership Designation : Founder & CEO at MPC DesignWorks
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Miguel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Miguel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Miguel

Personality Compatibility


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