Miguel Zarvos

Questioner
DISC Type : c

Vice President Sales Marketing CX at Somos Educação

São Paulo, São Paulo, Brazil

Overview

Miguel Zarvos is the Vice President of Sales, Marketing, and CX at Somos Educação, with over 20 years of experience in commercial and marketing roles, primarily in the education sector. He holds an MBA from FGV and studied entrepreneurship at Harvard. Colleagues describe him as an energetic, strategic, and agile leader focused on achieving results.

Miguel is passionate about transforming Brazils basic education system and frequently shares his expertise publicly. He recently traveled to Portugal with colleagues, enjoying the local culture and gastronomy, which highlights an appreciation for travel and team building. He is also a podcast guest, discussing leadership, sales, and marketing trends.

He was a featured guest on the "na Pratika Podcast, " where he discussed sales, marketing, and the future of the educational market.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Educational Transformation
His work and public posts show a strong commitment to transforming basic education in Brazil through his role at Somos Educação.
Sales & Marketing
A core area of his expertise, he recently shared his insights on sales and marketing strategies as a guest on the "na Pratika Podcast".
Team Leadership
Praised in recommendations for his high-energy and caring leadership, he emphasizes team strengthening through events and trips, such as one to Portugal.

Media Appearances

Miguel Zarvos (SOMOS Educação) | Na Pratika Podcast | EP.2. Featured in YouTube (Na Pratika Podcast)

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Miguel Zarvos (SOMOS Educação) | Na Pratika Podcast. Featured in YouTube

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Work History

2-2023
Vice President Sales Marketing CX at Somos Educação
8-2019 - 2-2023
Senior Commercial Director at Somos Educação
7-2018 - 7-2019
Senior Commercial Marketing Director at Pátria Investimentos
6-2014 - 7-2018
Senior Commercial Director at Kroton
10-2009 - 6-2014
National Sales Manager at Kroton

Education

2020 - 2020
Entrepreneurship in Emerging Economies from Harvard Online
2009 - 2011
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Vice President Sales Marketing CX at Somos Educação
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Miguel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Miguel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Miguel

Personality Compatibility


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