Mihiri Kanjirath

Go-getter
DISC Type : d

Brand Marketing Manager, Europe at Meta

London, England, United Kingdom

Overview

Mihiri is a global marketing expert at Meta, specializing in public affairs and brand marketing across Europe. With a background in insight-based strategic planning and campaign management, she leverages her Masters from the University of Warwick to lead impactful projects.

She has a passion for exploring new territories and harnessing digital technology to create positive, meaningful, and memorable experiences. Her work often involves developing campaigns for international markets, reflecting a broad, global perspective in her professional endeavors.

Unique fact: Mihiri returned to her alma mater, the University of Warwick, to serve as a guest lecturer for their Creative and Media Industries courses.

Personality Overview

Vision Oriented

Challenger

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Public Affairs Marketing
Her current role at Meta involves leading public affairs and brand marketing campaigns across Europe, focusing on projects she describes as ones "that matter".
Family Online Safety
She was excited to share a campaign focused on making parents aware of the safety and support tools built for families on Instagram.
International Campaigns
Her experience includes developing marketing strategies and local activations for international markets, with a focus on the UK, Germany, Brazil, and India.

Media Appearances

Mihiri has no verified media appearances

Work History

5-2021
Brand Marketing Manager, Europe at Meta
12-2019 - 5-2021
UK Marketing Manager at Facebook
5-2019 - 12-2019
Program Manager at Facebook
9-2018 - 5-2019
Freelance Senior Account Director at Creative Agencies
11-2017
Guest Lecturer at University of Warwick

Education

2010 - 2011
Masters from University of Warwick
2002 - 2005
Bachelor's degree from Mount Carmel College

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Brand Marketing Manager, Europe at Meta
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Insights For Selling To Mihiri

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mihiri is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mihiri

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mihiri move?

  • Their decision making speed is somewhere in the middle.
  • Can Mihiri take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mihiri

Personality Compatibility


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