Mikaela King

Inquirer
DISC Type : cd

Head of Transformation at The Very Group

Liverpool, England, United Kingdom

Overview

A digital transformation and change leader with over 20 years of experience, Mikaela has a background in agile methodologies, product management, and portfolio delivery. She holds a Bachelor of Science from Liverpool John Moores University and has recently joined the Digital Services team at United Utilities after a long tenure at The Very Group.

Passionate about people and building collaborative relationships, Mikaela has a keen interest in sustainability and conscious consumerism. This inspired her to found her own local business, The Unwaste, which offers eco-friendly, plant-based household cleaning products to reduce plastic waste.

She pioneered the first agile customer journey squad at The Very Group, successfully championing new ways of working.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Digital Transformation
Her entire career, including roles at The Very Group and United Utilities, has been focused on leading digital change and transformation.
Sustainable Living
She founded The Unwaste, an eco-friendly business for household cleaning refills, driven by her personal passion for reducing waste.
Agile Methodologies
She has hands-on experience pioneering new agile ways of working, having led the first agile customer journey squad at a previous company.

Media Appearances

Mikaela has no verified media appearances

Work History

9-2018 - 11-2019
Head of Transformation at The Very Group
7-2013 - 9-2018
Digital Product Owner at The Very Group
1-2006 - 7-2013
Marketing Planning Manager at The Very Group
9-1997 - 1-2006
Business Planning Manager at The Very Group
United Utilities at Part-time

Education

1994 - 1997
Bachelor of Science - BS (Hons) from Liverpool John Moores University
1987 - 1994
Education details unavailable from Sacred heart high school, crosby

More Information

Social Presence :

Prographics :

Exp : 22 Location : Liverpool, England, United Kingdom Job Level : N/A Designation : Head of Transformation at The Very Group
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Insights For Selling To Mikaela

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikaela is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mikaela

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mikaela move?

  • Their decision making speed is somewhere in the middle.
  • Can Mikaela take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mikaela

Personality Compatibility


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