Dean Cunningham

Visionary
DISC Type : Ds

Head of Transformation Management at United Utilities

United Kingdom

Overview

Dean is a seasoned change and transformation leader with over 20 years of experience, primarily with TalkTalk, before joining United Utilities as Head of Transformation Management. He specializes in strategic delivery, programme management, and governance. Colleagues describe him as a pragmatic, passionate, and personable leader.

Outside of work, Dean is a dedicated family man who is passionate about the role businesses can play in local communities. He volunteers his time coaching the Warrington School Boys u11s football team, proudly leading the self-proclaimed underdogs against larger districts.

He is currently exploring new PPM platforms to drive efficiency without significant overhead.

Personality Overview

Direct & Assertive

Goal-Oriented

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

PPM Platforms
He is actively seeking insights and recommendations on PPM platforms that can enhance efficiency without requiring heavy investment from users.
Community Involvement
Believes the part business can play in local communities is "immeasurable" and demonstrates this through his personal volunteer work.
Youth Football Coaching
Passionate about developing young talent, he coaches the Warrington School Boys u11's football team in his spare time.

Media Appearances

Dean has no verified media appearances

Work History

8-2025
Head of Transformation Management at United Utilities
2-2024 - 5-2025
Change Director at PXC
6-2023 - 2-2024
Change Director at TalkTalk Wholesale Services
3-2021 - 12-2023
Head of Strategic Delivery and Readiness at TalkTalk Wholesale
9-2019 - 3-2021
Head Of Project Management Office at TalkTalk

Education

sport studies from priestly college

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Mid-senior Designation : Head of Transformation Management at United Utilities
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dean

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dean take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dean

Personality Compatibility


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