Mike Borrelli

Captain
DISC Type : DS

Global Programme Owner & CX Deployment Lead - Europe at Henkel

Camberley, England, United Kingdom

Overview

Mike Borrelli is a global marketing and technology executive with over 20 years of experience at companies like Henkel, Microsoft, and Capgemini Consulting. He specializes in leading large-scale technology programs in CRM and customer experience. Colleagues describe him as insightful, dedicated, energetic, and passionate.

Outside of his professional life, Mike is passionate about purpose-driven and ethical brands. He actively uses his network to promote mentorship initiatives, particularly for women in technology. He is also a dedicated hobbyist and an Adult Fan of Lego (AFOL).

He is a confirmed "AFOL, " which stands for an Adult Fan of Lego.

Personality Overview

Output-Driven

Consummate Professional

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Customer Experience
His current role is Global Programme Owner & CX Deployment Lead, focusing on understanding customer pain points to deliver business value.
Marketing Technology
He serves as an Advisory Board Member for the MarTech Summit and has extensive experience implementing marketing automation and lead management platforms.
AI Transformation
Previously led client engagements for AI transformation projects, specializing in Natural Language Processing and Machine Learning models for public sector clients.

Media Appearances

Mike has no verified media appearances

Work History

1-2025
Global Programme Owner & CX Deployment Lead - Europe at Henkel
11-2023
iCRM Lead at Henkel
7-2022 - 10-2023
Global Functional Lead - Activation & Marketing Technology at Henkel
9-2022
Advisory Board Member - MarTech Summit at BEETc.
3-2020 - 12-2020
AI Head of Project Management and Client Engagements at ICS AI Ltd

Education

BA (Hons) from European School of Economics
eMarketing Professional Development Award from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 6 Location : Camberley, England, United Kingdom Job Level : Middle Designation : Global Programme Owner & CX Deployment Lead - Europe at Henkel
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mike

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mike take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mike

Personality Compatibility


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