Mike Bregman

Galvanizer
DISC Type : Id

Chief Digital and Analytics Officer at Subway

New York City Metropolitan Area, United States

Overview

Mike Bregman is the Chief Digital and Analytics Officer at Subway, where he leads the brands digital and data strategies. With a background as Chief Data Officer at Havas Media Network and founder of Bregman Advisors, he specializes in integrating AI and technology to drive marketing and operational efficiency. He holds a BA from Tufts University.

He is a strong advocate for democratizing brand lift measurement, believing that brand metrics are critical for establishing long-term campaign success and audience affinity.

Personality Overview

Pragmatic

Trusting

Persuader

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

AI in Marketing
Founded his own advisory firm to guide executive teams on integrating AI and technology strategies to enhance marketing and operational efficiency.
Harnessing Guest Data
Stated his focus at Subway is to harness the power of guest data to build a world-class digital experience and grow the iconic brand.
Brand Measurement
Publicly praised innovations that democratize brand lift measurement, viewing it as critical to establishing campaign success and long-term audience affinity.

Media Appearances

Mike has no verified media appearances

Work History

8-2025
Chief Digital and Analytics Officer at Subway
1-2025
Founder and CEO at Bregman Advisors
2-2025 - 7-2025
Chief Data and Product Officer at Havas Media Network
6-2023 - 2-2025
Chief Activation Officer at Havas Media Network
5-2021 - 6-2023
Chief Data Officer at Havas Media Network

Education

BA from Tufts University
Economics from UCL

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Digital and Analytics Officer at Subway
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Invite them for a lunch or a drink/coffee
  • Present testimonials from existing customers about their experience with your product

DONT's

  • Don’t make promises that are hard to keep
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Mike take some risk or not?

  • They can take risks if necessary.

You And Mike

Personality Compatibility


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