Mike Bregman is the Chief Digital and Analytics Officer at Subway, where he leads the brands digital and data strategies. With a background as Chief Data Officer at Havas Media Network and founder of Bregman Advisors, he specializes in integrating AI and technology to drive marketing and operational efficiency. He holds a BA from Tufts University.
He is a strong advocate for democratizing brand lift measurement, believing that brand metrics are critical for establishing long-term campaign success and audience affinity.
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