Mike Bullock

Pioneer
DISC Type : Ids

Commercial Director at Life Health Foods at Life Health Foods

Stotfold, England, United Kingdom

Overview

Mike Bullock is an accomplished Commercial Director at Life Health Foods, specializing in the FMCG and fresh food sectors. With a background in Food Technology and Management from The Manchester Metropolitan University, he has a proven track record of leading teams, driving significant business growth, and launching innovative branded solutions.

Outside of work, Mike is a passionate ultra-runner and run coach. He is the co-founder of Spider Runners, a free running community designed to be completely inclusive. He channels his passion for running into organizing events and advocating for the sports mental and physical health benefits.

He co-founded the "Spider Runners" community with a mission to be "1000% inclusive, " making running accessible to everyone regardless of ability, age, or background.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Healthy Food Industry
As a leader in healthy breakfast cereals and snacks, he frequently posts about new health-focused product launches and partnerships with major retailers.
Business Growth
His career highlights a focus on significant business growth, transformation, and developing high-performing teams to exceed targets in the competitive food industry.
Ultra-Running
An avid endurance athlete who has completed over 180 marathons and ultra-marathons. He is also a run coach and race organizer.

Media Appearances

Mike has no verified media appearances

Work History

7-2024
Commercial Director at Life Health Foods at Life Health Foods
11-2023 - 8-2024
Sales Director at Mondarella at Mondarella
4-2022 - 11-2023
Commercial Director at Place UK & Phaseolus Ltd
5-2021 - 4-2022
Sales Director at The Hut Group
1-2017 - 5-2021
Director of Fresh Foods at AMFRESH - Part of the Munoz Group

Education

1988 - 1992
BSc Food Technology and Management from The Manchester Metropolitan University
1983 - 1988
Education details unavailable from Chesterfield

More Information

Social Presence :

Prographics :

Exp : 9 Location : Stotfold, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Life Health Foods at Life Health Foods
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mike

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are generally fast movers and can take quick decisions
  • Can Mike take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mike

Personality Compatibility


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