Mike Burrows

Questioner
DISC Type : c

Strategy Advisor at Crest Digital Therapeutics, Inc. (TM)

Raleigh-Durham-Chapel Hill Area, United States

Overview

Mike Burrows is the Founder of Burrows Life Science Associates, a firm specializing in strategic marketing and new product planning for the life sciences industry. He advises early-stage companies like Crest Digital Therapeutics and has an extensive background from his time at GlaxoSmithKline. He holds an MBA from Pfeiffer University.

Outside of his professional work, Mike is a proud father who publicly celebrates his childrens academic successes. He has shared posts about his son earning a Masters in Statistics from North Carolina State University and his daughter graduating with a Bachelor of Science in Biology from Appalachian State University.

He was a featured guest on the "PM 411" podcast, where he shared his expertise on new product planning.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

New Product Planning
This is a core service of his consulting firm and the subject of a podcast episode where he was the featured expert guest.
Digital Therapeutics
He serves as a Strategy Advisor for Crest Digital Therapeutics, an early-stage prescription digital therapeutics company, indicating a focus on this emerging healthcare sector.
Commercial Due Diligence
His firm provides commercial assessments for licensing opportunities, drawing on his past experience evaluating deals valued at up to $600 million for GlaxoSmithKline.

Media Appearances

Mike has no verified media appearances

Work History

6-2022
Strategy Advisor at Crest Digital Therapeutics, Inc. (TM)
Founder at Burrows Life Science Associates, LLC.
Strategic Marketing / New Product Planning at GlaxoSmithKline
In-licensing Commercial Evaluations at GlaxoSmithKline
Therapeutic Areas and Disease States at GlaxoSmithKline

Education

Bachelor's Degree from Gettysburg College, Gettysburg, PA
Master of Business Administration (MBA) from Pfeiffer University, Charlotte, NC

More Information

Social Presence :

Prographics :

Exp : 3 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Leadership Designation : Strategy Advisor at Crest Digital Therapeutics, Inc. (TM)
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mike take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mike

Personality Compatibility


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