Mike Chow

Critic
DISC Type : C

Principal Application Engineer at DIRECTV

Los Angeles, California, United States

Overview

Mike is a Principal Application/System Engineer at DIRECTV with over 10 years of experience building reliable, high-availability systems. Described by colleagues as reliable, innovative, and a knowledgeable mentor, he specializes in performance optimization and operational excellence. He attended DeVry University and UCLA Extension.


He served as a dedicated mentor to a colleague for over a decade, making a significant impact on their professional growth.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

System Reliability
A core theme in his work, focusing on zero-downtime deployments, failover testing, and optimizing mission-critical broadcast and Ad Sales systems at DIRECTV.
Infrastructure Modernization
He led the migration of legacy platforms to AWS and modernized broadcast systems, highlighting his focus on improving scalability, resilience, and efficiency.
Performance Optimization
His expertise includes application diagnostics and performance tuning to reduce mean time to resolution (MTTR) and improve system reliability in high-availability environments.

Media Appearances

Mike has no verified media appearances

Work History

8-2016 - 6-2025
Principal Application Engineer at DIRECTV
1-2012 - 8-2016
Professional / Application Engineer at DIRECTV
1-2010 - 1-2012
Staff Engineer III at DIRECTV

Education

Bachelor's degree from DeVry University
Technical Management Extension Program from UCLA Extension

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Angeles, California, United States Job Level : N/A Designation : Principal Application Engineer at DIRECTV
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mike

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mike take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mike

Personality Compatibility


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