Mike Fadden

Questioner
DISC Type : c

Divisional Director at Smurfit Westrock

United Kingdom

Overview

Mike Fadden serves as the Divisional Director for Smurfit Westrock UK, overseeing multiple sites within the Trade & Speciality Division. His extensive career with the company includes various regional and divisional director roles. He holds a B. Sc. in Production Management from the University of Limerick and has completed leadership programs at INSEAD and Durham University Business School.

He demonstrates a strong commitment to fostering future innovators, as seen by his recent involvement in presenting an award at the Young Scientist & Technology Exhibition. He also has a long-standing interest in sustainability, having previously accepted an award on behalf of his company for promoting responsible forestry.

Unique fact: He personally presented The Smurfit Westrock award for Chemical, Physical and Mathematical sciences to a student at the 2026 Young Scientist & Technology Exhibition.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Youth in STEM
Actively participates in recognizing young innovators, having presented an award at the Young Scientist & Technology Exhibition in January 2026.
Packaging Leadership
Has built a decades-long career within Smurfit Kappa/Westrock, progressing from a graduate management program to his current role as Divisional Director.
Sustainable Forestry
In a prior role, he accepted the Forest Stewardship Council's Outstanding Contribution Award for the company's work in raising awareness of responsible forestry.

Media Appearances

Mike has no verified media appearances

Work History

7-2024
Divisional Director at Smurfit Westrock
4-2017
Divisional Director at Smurfit Kappa
4-2015 - 3-2017
VP US Packaging at Smurfit Kappa
8-2011 - 3-2015
Regional Director East & XXL at Smurfit Kappa
2004 - 7-2011
Regional Director at Smurfit Kappa

Education

2017 - 2020
Open Leadership Development Programme from INSEAD
6-1996 - 6-1997
Business Administration and Management from Durham University Business School

More Information

Social Presence :

Prographics :

Exp : 35 Location : United Kingdom Job Level : Mid-senior Designation : Divisional Director at Smurfit Westrock
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mike take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mike

Personality Compatibility


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