Arun Subramanian

Questioner
DISC Type : c

Co-Founder at sharpsell.ai

Bengaluru, Karnataka, India

Overview

Arun Subramanian is the Co-Founder and Chief Business Officer of sharpsell. ai, an AI-powered sales enablement platform. A graduate of the Indian Institute of Management Ahmedabad, he previously co-founded enParadigm Performance Solutions and held various process improvement and supply chain roles at Philips Healthcare, focusing on creating scalable, data-driven solutions for large sales teams.

Outside of his entrepreneurial ventures, Arun is described as an inveterate traveler and a technology maven. He is passionate about understanding the specific pain points of clients and draws energy from developing data-driven insights to help them overcome their challenges, a core principle he applies to his business-building.

His sales enablement platform won a Brandon Hall SILVER award for its “Best use of mobile learning. ”

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

AI in Sales
His company, sharpsell. ai, is a leader in this space, and he frequently speaks on using generative AI to transform sales in sectors like automotive and insurance.
Digital Sales Playbooks
He defines a playbook as a "co-pilot for a salesperson, " emphasizing its role in creating repeatable and scalable processes for large, distributed sales teams in the BFSI sector.
Mobile Learning
His company's platform, deployed at a major insurance client, won a prestigious Brandon Hall award specifically for its effective use of mobile learning for sales training.

Media Appearances

How AI Is Transforming Automotive Sales | Arun Subramanian, Sharpsell.ai | ETAuto Retail Forum 2026. Featured in YouTube

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Arun Subramanian, Co-Founder, Sharpsell.ai. Featured in YouTube

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Arun Subramanian, Co-Founder of Sharpsell.ai, shares how our widely adopted platform .... Featured in Instagram

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Work History

3-2022
Co-Founder at sharpsell.ai
10-2012 - 3-2022
Co-Founder at enParadigm Performance Solutions Pvt Ltd
1-2012 - 10-2012
Business Analyst at Philips Healthcare
6-2011 - 12-2011
Process Analyst – Corporate New Venture Integration at Philips Healthcare
10-2010 - 6-2011
Manager - Supply Chain at Philips Healthcare

Education

2008 - 2010
PGDM from Indian Institute of Management Ahmedabad
2002 - 2006
B.E. from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at sharpsell.ai
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Insights For Selling To Arun

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Arun

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Arun move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Arun take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Arun

Personality Compatibility


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