Mike Farrell

Energizer
DISC Type : I

IT Director – Enterprise Architecture at Nobia

Leeds, England, United Kingdom

Overview

Mike Farrell is the Enterprise Architecture Director at Nobia, where he is establishing the companys architecture function and governance framework. His career is rooted in solutions architecture for major UK retailers like Asda and Wm Morrison, with deep experience leading high-value projects and large-scale SAP transformations.

A former colleague described him as a "unique individual who makes things happen", praising his proactive work ethic and enthusiastic nature.

Personality Overview

Big Picture Person

Enthusiastic

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Enterprise Architecture
Currently responsible for establishing the entire Enterprise Architecture function, governance, and technology framework from the ground up at Nobia.
Business Transformation
Served as the Enterprise Architect for a multi-year, multi-million pound SAP-based transformation program that impacted every department across the organization.
Retail Technology
Has extensive experience as a solutions architect for some of the UK's largest supermarkets and manufacturing businesses, including Asda and Morrisons.

Media Appearances

Mike has no verified media appearances

Work History

4-2022
IT Director – Enterprise Architecture at Nobia
9-2020 - 3-2022
Enterprise Architect- SAP Transformation Program at Nobia
9-2017 - 8-2020
Solutions Architect at Nobia
5-2016 - 9-2017
Solutions Architect at Asda
3-2009 - 5-2016
Solutions Architect at Wm Morrison Supermarkets Plc

Education

Education details unavailable from University of Hull

More Information

Social Presence :

Prographics :

Exp : 23 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : IT Director – Enterprise Architecture at Nobia
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mike take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mike

Personality Compatibility


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