Mike Fredrick

Senior Vice President of Sales Hubbard Radio/ Market Manager Hubbard Cincinnati at Hubbard Broadcasting, Inc.

📍 Cincinnati, Ohio, United States

Mike Fredrick is the SVP of Sales for Hubbard Radio and Market Manager for Hubbard Cincinnati, where he has worked since 1984. He focuses on delivering ROI for advertisers through radio, digital, and influencer marketing. Mike is a graduate of the University of Dayton, with a focus on Broadcast Management.

His entire professional career, spanning four decades in various sales and management roles, has been with Hubbard Cincinnati.

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Experience

41 Years

Current Role

Senior Vice President of Sales Hubbard Radio/ Market Manager Hubbard Cincinnati

Job Level

Leadership

Location

Cincinnati, Ohio, United States

Personality Overview

How Mike shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Mike cares about

Advertiser ROI

His focus is on fostering a creative environment to create products that deliver the best return on investment for advertisers.

Broadcast Media Innovation

Leverages heritage radio brands alongside modern solutions like podcasting, custom digital marketing, and social media to drive results.

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Career

Work history

9-2022

Senior Vice President of Sales Hubbard Radio/ Market Manager Hubbard Cincinnati

Hubbard Broadcasting, Inc.

11-1984

Vice President/ Market Manager

Hubbard Cincinnati

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1981 - 1984

Broadcast Management

University of Dayton

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Member Board of Directors

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Be personal and polite and slightly formal

DON'T

Don’t push them for a no, take the lack of yes as a no after a certain point

Unless they are the decision maker, bring other stakeholders into the process early

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Formal

Length of mail: Long

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Friendly, second-person. Bullet points: Could use. Closing line: Simply lay out the next steps. Complimentary close: Formal. Overall messaging: Focused on social proof and process

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Mike fast: For them, low risk, acceptance by others and strong collaterals are most important.

How fast will Mike move? They can be very slow in making decisions.

Reveal the closing strategyFree. 10 seconds.

★

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