Mike Fredrick

Balancer
DISC Type : S

Senior Vice President of Sales Hubbard Radio/ Market Manager Hubbard Cincinnati at Hubbard Broadcasting, Inc.

Cincinnati, Ohio, United States

Overview

Mike Fredrick is the SVP of Sales for Hubbard Radio and Market Manager for Hubbard Cincinnati, where he has worked since 1984. He focuses on delivering ROI for advertisers through radio, digital, and influencer marketing. Mike is a graduate of the University of Dayton, with a focus on Broadcast Management.


His entire professional career, spanning four decades in various sales and management roles, has been with Hubbard Cincinnati.

Personality Overview

Process-Oriented

Empathetic

Formal Mannered

They are confident about making long-term decisions.  They are polite and respectful but practical. Even if it takes time, they prefer following the process.

Topics They Care About

Advertiser ROI
His focus is on fostering a creative environment to create products that deliver the best return on investment for advertisers.
Broadcast Media Innovation
Leverages heritage radio brands alongside modern solutions like podcasting, custom digital marketing, and social media to drive results.
Local Market Engagement
[Predicted] As the long-standing Market Manager for Hubbard Cincinnati, he is deeply invested in the local business community and media landscape.

Media Appearances

Mike has no verified media appearances

Work History

9-2022
Senior Vice President of Sales Hubbard Radio/ Market Manager Hubbard Cincinnati at Hubbard Broadcasting, Inc.
11-1984
Vice President/ Market Manager at Hubbard Cincinnati

Education

1981 - 1984
Broadcast Management from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 41 Location : Cincinnati, Ohio, United States Job Level : Leadership Designation : Senior Vice President of Sales Hubbard Radio/ Market Manager Hubbard Cincinnati at Hubbard Broadcasting, Inc.
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be personal and polite and slightly formal
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Be very observant about how they perceive the risk in the decision

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Skip mentioning details that are confusing
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Mike

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can be very slow in making decisions.
  • Can Mike take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Mike

Personality Compatibility


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