Mike Greenberg

Critic
DISC Type : C

Chief Financial Officer at WorkBoard Inc.

San Francisco Bay Area, United States

Overview

Mike Greenberg is the Chief Financial Officer at WorkBoard, where he leads the companys financial functions and contributes to business strategy. His experience includes key finance roles at Absolute Software and ForeScout Technologies, where he was instrumental in an IPO and a major acquisition. Mike holds both an MBA and a B. S. from the University of California, Berkeley.

Outside of his executive roles in the tech industry, Mike has demonstrated a long-term commitment to community service. He has served on the Board of Directors for the non-profit organization Loves Bridge since 2004.

A recommendation praises him as an excellent manager with integrity and vision, described as dependable, trustworthy, and a team player.

Personality Overview

Critic

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Strategy Execution
As CFO of WorkBoard, the leading strategy execution SaaS platform, he is central to the company's mission of helping organizations align and execute on their strategies.
M&A and IPOs
He played a critical role in Forescout Technologies' IPO and subsequent sale, and helped lead a transformational acquisition while at Absolute Software.
SaaS Finance
His career is focused on financial leadership within public and private SaaS and enterprise security companies, managing functions like FP&A, financial systems, and procurement.

Media Appearances

Mike has no verified media appearances

Work History

12-2022
Chief Financial Officer at WorkBoard Inc.
2-2021 - 12-2022
VP of Finance at Absolute Software
5-2016 - 2-2021
Director of Financial Planning and Analysis (FP&A) at ForeScout Technologies Inc.
7-2014 - 5-2016
Manager, Financial Planning & Analysis at GlobalFoundries
10-2006 - 7-2014
Budget & Operations (various roles) at Raytheon

Education

2011 - 2014
MBA from University of California, Berkeley - Walter A. Haas School of Business
B.S. from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Financial Officer at WorkBoard Inc.
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mike

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mike take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mike

Personality Compatibility


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