Mike Hoyman

Commander
DISC Type : D

Co-Founder at SalesAndMarketing.ai

Pleasanton, California, United States

Overview

Mike Hoyman is the Co-Founder of SalesAndMarketing. ai, drawing on over 25 years of experience in cloud architecture and database security, primarily from his 20-year tenure at Oracle. People who have worked with him describe him as extremely knowledgeable, a visionary, and a great team player.

Originally from California, where he attended the University of California, Davis, and Golden Gate University, Mikes personal interests appear to align with technology and entrepreneurship, having founded multiple software companies. He also has a history of service with the USAF.

He is a serial entrepreneur in the marketing technology space, having also co-founded EmailsAndSurveys. com, a complete marketing solution.

Personality Overview

Strong-Willed

Decisive

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

SaaS Entrepreneurship
He has co-founded multiple SaaS companies, including SalesAndMarketing. ai and Kaiasoft, demonstrating a long-term focus on building and scaling software solutions.
Cloud Security
With a 20-year career at Oracle, he is an expert in site architecture, database security, and has extensive experience with both on-premise and cloud infrastructure like OCI and AWS.
Unified Marketing Platforms
His current venture, SalesAndMarketing. ai, is a next-generation platform designed to unify CRM, email marketing, and AI automation into a single streamlined solution.

Media Appearances

Mike has no verified media appearances

Work History

4-2018
Co-Founder at SalesAndMarketing.ai
4-2017
Principal at Kaiasoft Inc
8-2018 - 10-2020
Master Principal Database Architect at Oracle
12-2007 - 8-2018
Principal Consultant at Oracle
11-2005 - 12-2007
Senior Director of Professional Services at Oracle

Education

9-2003 - 6-2005
MBA - Finance from Golden Gate
3-1990 - 6-1992
BA from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 17 Location : Pleasanton, California, United States Job Level : Leadership Designation : Co-Founder at SalesAndMarketing.ai
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mike

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If convinced, they can reach decisions quite fast.
  • Can Mike take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mike

Personality Compatibility


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