Mike Hrubiak

Visionary
DISC Type : Ds

Product Management - Cancer Screening at Freenome

Seattle, Washington, United States

Overview

Mike is a product and portfolio leader with over 15 years of experience in the diagnostics and biotech industries. He specializes in go-to-market strategy, product commercialization, and building high-performing product teams. His career includes launching FDA-approved tests for liquid biopsy and COVID-19. He holds a BSME from the University of Michigan.

He is a co-inventor on a patent for a method of subtyping lung cancers.

Personality Overview

Early Adopter

Direct & Assertive

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cancer Screening
He currently leads product management for blood-based cancer screening products at Freenome, aiming to improve compliance for those at average risk.
Bringing Diagnostics to Market
His career focuses on commercialization, having secured FDA approvals and launched new diagnostic platforms at multiple companies like Agilent and Adaptive Biotechnologies.
Liquid Biopsy
He played a key role in launching the third FDA-approved liquid biopsy test, showcasing his expertise in this innovative diagnostic area.

Media Appearances

Mike has no verified media appearances

Work History

1-2025
Product Management - Cancer Screening at Freenome
9-2023 - 9-2024
Senior Director Precision Oncology Planning and Execution at Exact Sciences
12-2022 - 9-2023
AVP, NGS Product / Portfolio Management and Business Operations at Agilent Technologies
9-2020 - 9-2022
VP Product Management, T-Detect at Adaptive Biotechnologies Corp.
4-2020 - 9-2020
Head of Commercial Marketing at Accelerate Diagnostics

Education

1988 - 1994
BSME from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 4 Location : Seattle, Washington, United States Job Level : N/A Designation : Product Management - Cancer Screening at Freenome
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mike

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mike take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mike

Personality Compatibility


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