Mike Kichline

Enthusiast
DISC Type : i

Managing Director at Accenture Song

Seattle, Washington, United States

Overview

Mike Kichline is an experienced leader and Managing Director at Accenture Song. He previously founded and grew Yesler into the worlds largest B2B marketing agency before its acquisition. A graduate of the University of Portland, colleagues describe him as a fair, talented, and even-keeled strategist.



His company, Yesler, was recognized by The Build 100, an award for the top 0. 01% of Americas fastest-growing companies.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Building Global Agencies
He grew his company, Yesler, into the largest B2B agency in the world and has spoken on podcasts about the lessons learned during that journey.
B2B Marketing
This is a core specialty listed in his profile and central to his career, from his own agency to his current leadership role at Accenture Song.
Marketing Technology
He has shared content focused on the importance of proving the ROI for marketing technology budgets, indicating an interest in MarTech effectiveness.

Media Appearances

Accenture Acquires Yesler, Bolstering its B2B Marketing Services. Featured in Accenture Newsroom

See Now

Work History

4-2020 - 8-2022
Managing Director at Accenture Song
10-2012 - 8-2022
CEO at Yesler
7-2003 - 8-2021
CEO at Projectline Services
8-2002 - 7-2003
Windows Server Marketing Program Manager at Microsoft
6-2001 - 8-2002
Business Development Manager at Vadium Technology

Education

1988 - 1991
Bachelors Business Administration from University of Portland
1984 - 1988
High School from ODea HS

More Information

Social Presence :

Prographics :

Exp : 21 Location : Seattle, Washington, United States Job Level : N/A Designation : Managing Director at Accenture Song
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mike

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Mike take some risk or not?

  • They can take some low-probability risks if needed.

You And Mike

Personality Compatibility


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