Mike Knivett

Inspirer
DISC Type : di

Co-Founder at Artemis Telecoms

Hurstpierpoint, England, United Kingdom

Overview

Mike Knivett is the founder of Artemis Marketing, an agency he has led for over 20 years, specializing in AI-powered SEO for SMEs. A serial entrepreneur with a background in financial services and property investment, he founded Artemis after a frustrating experience with another agency. People who recommend him describe him as honest and results-driven.

His entrepreneurial history includes ventures like Artemis Yachting and marketing Spanish property, suggesting a personal interest in sailing and international travel. He is based in Sussex, UK, and is an active part of the local business community, including being interested in hubs like Wired Sussex.

After 21 years of growth, he recently transitioned Artemis Marketing into an Employee Ownership Trust to protect its culture and independence.

Personality Overview

Achievment Oriented

Decisive

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

AI-Powered SEO
He champions using AI through his proprietary ARTEMIS INTELLIGENCE® to create smarter digital marketing strategies and deliver tangible results for businesses.
SME Growth
His company's mission is to provide small and medium-sized businesses with powerful, transparent, and results-driven online marketing strategies to help them grow.
Employee Ownership
He recently transitioned his company to an Employee Ownership Trust, demonstrating a commitment to his team's long-term success and preserving the company's culture.

Media Appearances

Mike has no verified media appearances

Work History

1-2020
Co-Founder at Artemis Telecoms
7-2004
Chief Executive Officer at Artemis Marketing Ltd
2-2008 - 3-2012
Owner at Artemis Yachting
9-2002 - 3-2012
Owner at Artemis Homes
2-1999 - 5-2004
Owner at Knivett Financial

Education

Mike has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hurstpierpoint, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Artemis Telecoms
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mike

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mike take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mike

Personality Compatibility


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