Mike L.

Wildcard
DISC Type : sic

Managing Director at Herbert Walkers Ltd

Shipley, Inglaterra, Reino Unido, United Kingdom

Overview

Mike L. is the hands-on Managing Director at Herbert Walkers Ltd, a family-owned printing business specializing in packaging and greeting cards. Educated at Nottingham Trent University, he focuses on identifying opportunities for growth and investment, aiming to build upon the companys established 70-year legacy in the print industry.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Print & Packaging
As Managing Director of Herbert Walkers, he is a leader in the specialty print and packaging industry, focusing on foil finishes and greetings cards.
Family Business Legacy
He is part of the family that founded the company and is focused on building upon its 70-year history and reputation for quality.
Leadership from Sport
He directly applies the discipline, people skills, and calm demeanor from his background in professional sport and teaching to his executive leadership role.

Media Appearances

Mike has no verified media appearances

Work History

7-2020
Managing Director at Herbert Walkers Ltd
2-2017
Managing Director at Collisons Ltd
4-2014 - 7-2020
General Manager at Collisons Ltd
4-2014
Head of PE at TMA

Education

2001 - 2004
Bachelor of Science (BSc) from Nottingham Trent University
1999 - 2001
Education details unavailable from Worcester sixth form college

More Information

Social Presence :

Prographics :

Exp : 11 Location : Shipley, Inglaterra, Reino Unido, United Kingdom Job Level : Mid-senior Designation : Managing Director at Herbert Walkers Ltd
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mike

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mike take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mike

Personality Compatibility


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