Mike Litwin

Initiator
DISC Type : Di

Chief Marketing Officer at AZOVA

Los Angeles, California, United States

Overview

Mike is an award-winning marketing executive with over 20 years of experience scaling brands from Fortune 100 companies like PepsiCo to high-growth startups like Toptal and Edge. A graduate of the University of Pennsylvania, he excels at moving between creative storytelling and data-driven analysis to accelerate revenue. Colleagues describe him as highly strategic and gifted at developing disruptive ideas.

Outside of his executive roles, Mike shows a keen interest in brand activism and social history. He often shares stories related to inclusivity, such as the anniversary of the Pride Oreo or impactful LGBTQ+ focused advertising. He also has a passion for uncovering and sharing the histories of lesser-known innovators.

He once posted a detailed history of Nicolas Appert, the man who invented food preservation in the 1800s but never became a household name.

Personality Overview

Impact-Oriented

Confident

Risk-Accepting

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Brand Activism
He frequently posts about brands taking a stand on social issues, particularly regarding LGBTQ+ rights, highlighting campaigns from Oreo and McDonald's.
Growth Marketing
His career has focused on revenue acceleration for fast-growing startups, building and scaling marketing functions for B2B and consumer tech companies.
Influencer Marketing
He has sought recommendations for influencer marketing agencies that specialize in the beauty and personal care sectors for eCommerce brands.

Media Appearances

Mike has no verified media appearances

Work History

2-2025
Chief Marketing Officer at AZOVA
7-2024
Chief Marketing Officer at CLMD Sensitive Skin Care
11-2023 - 7-2024
Fractional CMO & Strategic Advisor at Freelance
8-2022 - 11-2023
Chief Marketing Officer at Edge
5-2021 - 6-2022
VP Marketing Strategy and Operations at Toptal

Education

Bachelor of Arts (BA) from University of Pennsylvania
2019 - 2019
Digital Marketing Analytics from MIT Sloan Executive Education

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Marketing Officer at AZOVA
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mike take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mike

Personality Compatibility


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