Mike Longfellow
Doer · DISC type dsMike is the Managing Director at Iff Digital and a Non-Executive Director at Vico Homes, with nearly 20 years of experience in digital transformation and performance marketing. He has a strong track record in the housing, property, and retail sectors. Colleagues describe him as energetic, enthusiastic, and a fantastic leader.
Outside of work, Mike is a British Army veteran and a former semi-professional footballer. He now channels his passion for the sport by serving as a youth football coach for children aged four to nine in the Rothwell area, sharing his love for the game with the next generation.
Unique fact: He applies his leadership skills from the army and professional football to his current role as a youth football coach.
Read the full overview →How Mike shows up
They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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