Mike Longfellow

Doer
DISC Type : ds

Managing Director at Iff Digital

Greater Leeds Area, United Kingdom

Overview

Mike is the Managing Director at Iff Digital and a Non-Executive Director at Vico Homes, with nearly 20 years of experience in digital transformation and performance marketing. He has a strong track record in the housing, property, and retail sectors. Colleagues describe him as energetic, enthusiastic, and a fantastic leader.

Outside of work, Mike is a British Army veteran and a former semi-professional footballer. He now channels his passion for the sport by serving as a youth football coach for children aged four to nine in the Rothwell area, sharing his love for the game with the next generation.

Unique fact: He applies his leadership skills from the army and professional football to his current role as a youth football coach.

Personality Overview

Fast-paced

Risk-Accepting

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Digital Transformation
He has almost two decades of experience delivering digital transformation and performance marketing programs for organizations across various sectors, including retail and housing.
Leadership & Mentoring
Praised as a "fantastic leader, " he applies these skills professionally and personally as a youth football coach, demonstrating a commitment to developing talent.
Youth Football
As a former semi-professional footballer, he is now a dedicated youth football coach, indicating a deep personal passion for the sport and for community involvement.

Media Appearances

Mike has no verified media appearances

Work History

5-2021
Managing Director at Iff Digital
2-2021
Non Executive Director at Vico Homes
6-2020 - 5-2021
Head of Client Services at Delete / Kagool
9-2019 - 6-2020
Chief Customer Officer at Modo25
3-2017 - 8-2019
Client Services Director at Enjoy Digital

Education

Education details unavailable from HM Forces - Army
Education details unavailable from Mount St Mary's RC School, Leeds

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Iff Digital
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mike

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mike take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mike

Personality Compatibility


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