Mike Lundgren

Questioner
DISC Type : c

Vice President Marketing at Ethos

St George, Utah, United States

Overview

Mike has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

8-2020
Vice President Marketing at Ethos
2-2016
Co-Founder - Advisor at JAMFLY, Inc
8-2012 - 2-2016
Nissan Rotational Development Program (NRDP) at Nissan Motor Corporation
6-2011 - 8-2011
Product Marketing Manager at SansegalChina
4-2009 - 12-2010
Sales and Marketing Manager at Whipple Service Champions

Education

2011 - 2012
MBA from Thunderbird School of Global Management
1999 - 2006
BA from University of Utah

More Information

Social Presence :

Prographics :

Exp : 18 Location : St George, Utah, United States Job Level : Senior Designation : Vice President Marketing at Ethos
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mike take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mike

Personality Compatibility


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