Mike Marcello

Enigma
DISC Type : cid

Vice President of Sales-Portland at Townsquare Media

Portland, Maine Metropolitan Area, United States

Overview

Mike has no verified overview

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

2-2025
Vice President of Sales-Portland at Townsquare Media
6-2018 - 2-2025
Director Of Strategic Partnerships at Townsquare Media
11-2013 - 6-2017
Director of Sales at Townsquare Media
4-2013 - 11-2013
Director of Sales at Cumulus Media
2-2008 - 4-2013
General Sales Manager-WBLM and WCYY at Cumulus Media

Education

1984 - 1986
Education details unavailable from University of Southern Maine
1983 - 1984
Education details unavailable from Marquette University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Portland, Maine Metropolitan Area, United States Job Level : Senior Designation : Vice President of Sales-Portland at Townsquare Media
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mike

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mike take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mike

Personality Compatibility


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