Mike Pevzner

Critic
DISC Type : C

GTM at fal

San Francisco, California, United States

Overview

Mike leads Go-to-Market at fal, an AI infrastructure startup. He previously spent over five years at Plaid as an Enterprise Account Executive, helping Fortune 500 clients adopt technical solutions. Colleagues describe him as professional and a person who takes initiative. He holds a Bachelor of Arts from UC Santa Barbara.


During his time at Plaid, he successfully helped over 200 businesses implement a wide range of technical solutions.

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI Infrastructure
He is currently leading GTM for fal, which provides generative media infrastructure, and frequently posts about the company's growth and recent Series C funding.
Go-to-Market Strategy
His role is focused on GTM, and he is actively recruiting for key GTM positions like Account Executives, BDRs, and RevOps to scale the company.
FinTech Solutions
He has extensive experience from his 5+ years at Plaid, where he worked with Fortune 500 customers on financial identity infrastructure.

Media Appearances

Mike has no verified media appearances

Work History

6-2025
GTM at fal
1-2025 - 6-2025
Named Enterprise Account Executive at Plaid
4-2023 - 12-2024
Enterprise Account Executive at Plaid
4-2021 - 3-2023
Mid-Market Account Executive at Plaid
9-2018 - 3-2020
Business Development at Visa

Education

Bachelor of Arts (B.A.) from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : N/A Designation : GTM at fal
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mike

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mike take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mike

Personality Compatibility


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