Mike Preacher

Observer
DISC Type : ci

Vice President of Marketing & Strategy at Superfresh Growers

Yakima, Washington, United States

Overview

Mike has no verified overview

Personality Overview

Value Driven

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

1-2022
Vice President of Marketing & Strategy at Superfresh Growers
7-2016 - 12-2021
Director of Marketing at Superfresh Growers
3-2007 - 6-2016
Sales Manager at Superfresh Growers
6-2004 - 2-2007
Category Manager, Licensed Stores Food at Starbucks
1-2003 - 5-2005
Manager, Starbucks Card B2B Sales at Starbucks

Education

1986 - 1990
BA from Whitman College

More Information

Social Presence :

Prographics :

Exp : 29 Location : Yakima, Washington, United States Job Level : Senior Designation : Vice President of Marketing & Strategy at Superfresh Growers
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mike

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to analyze well and then make their decisions.
  • Can Mike take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mike

Personality Compatibility


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