Mike Realbuto

Examiner
DISC Type : cs

Omnichannel Engagement Manager at PharmaForceIQ

Greater Philadelphia, United States

Overview

Mike is an Omnichannel Engagement Manager at PharmaForceIQ with over four years of specialized experience in pharmaceutical media strategy. He has a track record of planning and managing multi-million dollar campaigns for DTC and HCP audiences. Mike earned his bachelors in marketing and communications from Juniata College.

Outside of his professional life, Mike has a background as a committed athlete, having played on the Juniata Men’s Soccer team throughout his college years. This experience highlights his dedication and collaborative spirit.

Unique fact: Mike was a finalist in the Bailey Oratorical, a prestigious public speaking competition at his college.

Personality Overview

Tough To Convince

Unexpressive

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Pharmaceutical Media
Has over four years of experience planning and buying media within the pharmaceutical industry for both DTC and HCP audiences.
Omnichannel Strategy
His current role focuses on omnichannel engagement, and his prior experience involved managing campaigns across digital, CTV, social, and print channels.
Digital Media Planning
He holds an IAB Digital Media Buying & Planning Certification and is passionate about continuing his education in the space.

Media Appearances

Mike has no verified media appearances

Work History

9-2025
Omnichannel Engagement Manager at PharmaForceIQ
1-2025
Senior Media Planner at Fingerpaint Group
1-2023 - 2-2025
Media Planner at Fingerpaint Group
6-2021 - 1-2023
Associate Media Planner at Fingerpaint Group
1-2021 - 5-2021
Digital Marketing Specialist at Money Mouth Marketing

Education

2017 - 2021
Marketing and Communications from Juniata College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Philadelphia, United States Job Level : Middle Designation : Omnichannel Engagement Manager at PharmaForceIQ
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mike

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Mike take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Mike

Personality Compatibility


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