Mike Rosania

Questioner
DISC Type : c

Senior Director of Ecommerce at The Good Crisp Company

New York City Metropolitan Area, United States

Overview

Mike has no verified overview

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

10-2024
Senior Director of Ecommerce at The Good Crisp Company
2-2022 - 3-2025
Director Of Ecommerce at The Good Crisp Company
4-2021 - 10-2021
Director of DTC Performance Marketing at Bulletproof 360
1-2020 - 3-2021
VP of Marketing at Giftogram
4-2016 - 1-2020
eCommerce Director, Head of D2C North America at RB

Education

2003 - 2007
Communications from Boston University
Advanced Mobile Marketing Program from Rutgers Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director of Ecommerce at The Good Crisp Company
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mike take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mike

Personality Compatibility


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